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John Wassberg is an accomplished professional with extensive experience in brand management, market research, and performing arts. Currently serving as Brand Manager and Key Account Manager at proActive Research Sweden since October 2016, John specializes in participant recruitment for various market research methodologies. In addition, John has been a Stage Actor at Kungliga Operan AB since 2005 and operates as a Professional Mystery Shopper with over 1000 completed assignments. John's previous roles include Sales Trainer for Nespresso at LE PACTE AB and Team Manager at hubbr research AB. John holds multiple degrees, including a Bachelor of Science in Business Administration from Uppsala University and a Bachelor of Arts in Film and Business Administration from Lund University, complemented by further education in creative writing and cinema.