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Todd Welling is currently the CEO at Overdose.Digital, and has been in this role since June of 2022. Prior to this, they served as an advisory board member for Savebo from January 2021 to June 2022. Before that, they were with the National Online Retail Association as part of their NORA Network. Todd Welling has also been with Overdose and eCommistry in the past. Todd founded NZ's fastest-growing commerce execution agency while at eCommistry, which hit the Deloitte Fast 50 and APAC Tech 500 before they exited in 2015. Prior to that, they worked as the head of IT services for APAC at UBS from January 2004 to September 2005. Before that, they were an IT manager at Morgan Stanley from August 2000 to August 2004.

Todd Welling studied industrial design at Brunel University London and Sevenoaks School.

Some direct reports include Tammie Lee - GM, Singapore, Sam Elliott - MD, Sydney, and Paul Pritchard - Chief Operating Officer.