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Nathan McGinnis is a seasoned SEO professional currently serving as the Manager of SEO at Ovative Group, where responsibilities include developing and executing holistic search strategies for enterprise-level clients across various industries. Prior experience includes managerial roles at Bain & Company overseeing search initiatives for international brands, and as an SEO Specialist at Blue Sky Marketing and AdGen UK Ltd, managing SEO strategies and enhancing organic search traffic. Nathan has also held positions as a Webmaster at ASEM and a Communications Officer at Al Akhawayn University, building expertise in content optimization and digital marketing campaigns. Educational qualifications include a Master of Arts in Communication, Media and Public Relations from the University of Leicester and a Bachelor of Science in Journalism from The University of Kansas.