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Arielle Pfau (Farness) currently serves as Manager, Video & Programmatic Media at Ovative Group, following a progressive career in media planning and digital project management. Previous roles include Media Supervisor, Senior Media Planner, and Media Planner at Carmichael Lynch, as well as Senior Digital Media Analyst and Digital Media Analyst at Merkle, where responsibilities involved executing and optimizing programmatic campaigns across various platforms. Experience also includes serving as Digital Project Manager at B507, where project budgets and timelines were created, and project management was conducted using Agile methodology. Arielle began a career as a Business Analyst/Project Manager Intern at Maverick Software Consulting. Arielle holds a B.A. in Marketing from Minnesota State University, Mankato.