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Blair Kahora Cardinal leads the company’s communications strategies on traditional and digital media platforms. She drives Spectra’s business objectives through media relations, digital storytelling, social media engagement, and brand management for external and internal audiences.

Blair works closely with field marketing and leadership teams to identify opportunities and to develop inclusive campaigns that showcase each venue’s breadth of expertise and exciting content. Also provides communications counsel and support to manage crisis situations.

Prior to working at Spectra, Blair was Assistant Vice President and Director of MedcrisesuchBeforelic Relations, a boutique agency where she specialized in business-to-business communications for blue-chip professional services clients.

Blair holds a Bachelor of Arts from the University of Delaware and an MBA in Strategic Management and Marketing from Villanova University in Villanova, PA.