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Like many accomplished research practitioners and industry leaders of this time, I started as an interviewer with Burke conducting surveys over the telephone. From the moment I first learned about marketing research, I was locked in. Marketing research has it all; helping clients make better business decisions, giving confidence to investors, facilitating the creation of great products, contributing to economic growth, and continually discovering new things about people and business. It’s a fast-paced business and each week brings new challenges. What’s not to like?

My career has taken me to a number of stops on both the supplier and client sides of the industry, including running my own companies. I’ve worked in consumer and B2B sectors including restaurant/hospitality, automotive, and industrial products. My experience includes conducting research for Fortune 50 companies, mid-size regional brands, and product inventors. I’ve conducted research around the globe including China, Africa, Europe, and of course, North America.

Along the way, two driving forces have consistently guided me: innovation and entrepreneurism. Seek new breakthroughs and operate as if you own the company.

I am pleased to be leading Insights and Sampling Design for OvationMR. At OvationMR, we take our experience and find innovative ways to leverage technology to create solid sampling and research solutions. Then we work closely with our clients to ensure they are completely satisfied from start to finish.