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Lucian Valentin Cotreanti

Head of Growth Marketing at Outplay Entertainment

Lucian Valentin Cotreanti has a diverse work experience spanning over 15 years. Lucian Valentin is currently the Head of Growth Marketing at Outplay Entertainment Ltd, a position they started in August 2021. Prior to this, they worked as the Group Marketing Director at Tangelo Games Corp. from February 2021 to July 2021.

From 2017 to 2021, Lucian served as the Marketing Lead at Nordeus, leading a 12-person global marketing team. Their responsibilities included campaign management, product and social marketing, brand management, CRM, user acquisition, ASO, customer support, communications, and influencer relations. Lucian Valentin was also responsible for marketing strategy, budget management, and performance analysis to achieve customer acquisition and brand goals.

Before joining Nordeus, Lucian worked at Electronic Arts (EA) from 2012 to 2017. Lucian Valentin held various roles, including Sr. Global Product Marketing Manager for FIFA Mobile and UFC Mobile, where they managed the marketing plans for the FIFA franchise on mobile platforms. Lucian Valentin handled long-term strategy, marketing, brand integrity, franchise relationships, and channel and partner marketing for mobile platforms.

Lucian's earlier experience includes roles at Mediafax Grup and Ringier AG. At Mediafax Grup, they served as the Sr. Brand Manager for the Sport & Special Interests Division, where they led marketing efforts for ProSport, ProMotor, and other sports-related products. Lucian Valentin also pioneered several industry firsts and executed game-changing marketing programs. At Ringier AG, Lucian was the Brand Manager for Evenimentul zilei, one of the most important Romanian media brands, where they developed marketing strategies, coordinated activities, and managed relationships with partners and contributors.

In summary, Lucian Valentin Cotreanti is an experienced marketing professional with a strong background in leading global marketing teams, developing and executing marketing strategies, managing budgets, and driving customer acquisition and brand goals.

Lucian Valentin Cotreanti began their education journey in 1996 at Colegiul National "Moise Nicoara" din Arad. Lucian Valentin completed their studies at this institution in 2000, although the specific degree and field of study are not provided.

Following their time at Colegiul National "Moise Nicoara" din Arad, Lucian Valentin Cotreanti attended Universitatea "Tibiscus" din Timișoara from 2000 to 2004. At this university, they pursued a Bachelor of Science (BS) degree with a focus on Public Relations/Communication.

Therefore, Lucian Valentin Cotreanti obtained a Bachelor of Science (BS) degree in Public Relations/Communication from Universitatea "Tibiscus" din Timișoara in 2004, after completing their secondary education at Colegiul National "Moise Nicoara" din Arad.

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