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Stefan Dr. Hoffmann has extensive work experience, starting in 1998 as the Leiter Product Management Mobile-Internet at O2 (Telefónica UK). Stefan then worked as the Director of Product Management/Development at SupplyOn AG from 2001 to 2005. From 2005 to 2008, they served as the Vice President of Product Management Consumer at 1&1 Telecommunication SE. After that, they became the Managing Director at ProSiebenSat.1 Digital GmbH from 2008 to 2011. Since 2011, Stefan has been the Managing Director, Geschäftsführer, and Chief Digital Officer (CDO) at OUTLETCITY AG, responsible for various areas such as Einkauf & Merchandising, Brand & Performance Management, CRM & Loyalty, and more.

Stefan Dr. Hoffmann obtained a Bachelor's degree in Wirtschaftsinformatik, Marketing, and Operations Research from the University of Regensburg in 1994. Stefan then pursued further education and earned a Doctorate in Marketing from Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg in 1998.