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Zaighum Ghumman is an accomplished strategist and leader in the fields of fashion retail, blockchain technology, and consumer goods, currently serving as Chief Strategy Officer at Outfitters Stores and Advisor for Enterprise Growth at Boosty Labs. With extensive experience at British American Tobacco, Zaighum has held roles including Global Head of Portfolio Strategy & Performance and Commercial Director, where significant revenue growth and strategic innovations were achieved. A pioneer in sustainability, Zaighum founded ZEES Water, and co-founded Btomorrow Ventures, emphasizing tech-driven expansion. Zaighum holds multiple MBA degrees from prestigious institutions including the University of Cambridge and Harvard University.