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Dr. Rupert Dunbar-Rees is Founder/CEO of Outcomes Based Healthcare (OBH), and a GP by background.

Rupert founded OBH in 2013, and in 2016 was selected as one of eight NHS Innovation Fellows by NHS England. Rupert trained in Medicine at Imperial College, gaining a degree in Orthopaedics from University College London. He was a Partner in general practice for five years before joining the Department of Health, London for three years, as Clinical Lead on the Commercial Team. He sits on the Strategic Advisory Board for the All Party Parliamentary Group for Longevity.

Rupert led the clinical work stream on a £1.25BN NHS procurement programme, resulting in 265 new GP surgeries across the UK. Rupert was selected for the Value Based Healthcare Delivery course at Harvard Business School. He holds a finance MBA with distinction from CASS Business School in the City, with an award-winning research dissertation on competition in healthcare in England. Rupert is a BMJ published author and peer reviewer on health outcomes, a Member of the Royal College of General Practitioners, a Fellow of the Faculty of Clinical Informatics, and a Fellow of the Royal Society for Public Health.