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Reuven Shelef has a long and varied work experience in business and management consulting, executive coaching, and crisis management. Reuven began their career in 2003 as the CEO and Chief Untangling Officer for OUT OF THE BOX Consulting & Productions, Inc. In 2016, they began working as a Business Processes and Information Systems, Salesforce.com Consulting for Liquid Agency, NAMI SANTA CLARA COUNTY, The Dingley Press, Snyk, PLUM Commercial Real Estate Lending, Movano Inc., and BetterHelp.com. In 2019, they took on the role of Managing Director for Copia Growth Partners and in 2022 they began working as a Business Processes and Information Systems, Salesforce.com Consulting for SKAEL, Inc.

Reuven Shelef completed a B.Eng / B.Sc Honors in Electrical and Electronics Engineering at Coventry University from 1997 to 1999. From 1992 to 1994, they studied Practical Engineering in Electronics & Computers Engineering at Tel Aviv University. Reuven also attended Landmark for Breakthroughs by Communication and Leadership programs from 1994 to 2019. Additionally, they took Creative Thinking for Solving Problems and Challenges at Tel Aviv University in 1994. Reuven has also completed certifications from Salesforce.com, including a Certified Administrator and Certified Consultant in Salesforce.com (SFDC) CRM.