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Donnie Soddu is a seasoned marketing and business leader with extensive experience in the beauty and wellness sectors. As the Founder and CEO of High Light Rituals since September 2023, Donnie is also actively involved as an Advisor and Senior Marketing Consultant for WTHN and Bonjout Beauty, as well as an Advisor and Founding Member for OurX. Previously, Donnie held senior marketing roles at FARRYNHEIGHT, Nécessaire, Inc., and KORRES, contributing significantly to brand marketing and digital strategy. With a strong background in e-commerce and product development at TULA Skincare and BaubleBar Inc., Donnie's education includes a Bachelor of Arts in Psychology from the University of Pennsylvania and a Master of Philosophy in Medical Science from the University of Cambridge.