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Craig Dudley is currently serving as the Executive Vice President of Sales, Western US at L2 Brands, following the acquisition of Ouray Sportswear/Locale Outdoor. With extensive experience in the apparel industry, Craig previously held the role of President at Ouray Sportswear, where Craig was responsible for strategic planning and leading various teams to achieve company goals. Prior to that, Craig worked as a Sales Representative at Dudley Brothers Marketing, representing multiple sportswear companies in the Destination Resort Market. Craig holds a B.S. in Mechanical Engineering from the United States Naval Academy.