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Kati LaBeaume is a seasoned professional in consumer insights and brand strategy, currently serving as Director of Consumer Insights & Brand Strategy at ÅŒURA since June 2022. Prior experience includes roles as Senior Manager of Consumer Insights for Private Brands at Lowe's Companies, Inc., and Consumer and Market Insights Manager at Ferrero. Kati's extensive background at Anheuser-Busch InBev features positions such as Trade Marketing Director and Consumer Insights Manager. Previous roles at Maritz Research involved senior research management, while earlier experience includes marketing and production roles at Avatar HR Solutions. Kati holds a Certificate in Monitoring and Evaluation from New York University, a Master's in Marketing Analysis from DePaul University, and a Bachelor's in Marketing Research from Missouri State University.