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Sirpa Puolakka is a seasoned marketing educator with extensive experience in higher education. Currently serving as a Senior Lecturer in Marketing at Oulu University of Applied Sciences since August 1998, Sirpa has held various academic positions, including Lecturer in Marketing at Oulu Business College and at the Institute of Marketing. Additional roles include acting Head of Adult Education Department and part-time Lecturer at Liminka Catering College and communications positions at PTL-Tele and the Centre for Continuing Education at the University of Vaasa. Sirpa holds a Master of Science in Marketing from the University of Vaasa and has pursued further education in corporate communications and teacher education at prestigious institutions.