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Shona Campbell has a diverse work experience that includes roles such as Chief Marketing and Growth Officer at Ottolenghi Ltd, Non-Executive Director at CREATE SUSTAIN LTD, Consultant at A Vibe Called Tech, Consultant Marketing Director at COLLAGERIE, and Brand and reputation marketing lead and Luxury and Lifestyle Lead at Google. Shona has also worked as a Guest Lecturer at Central Saint Martins, University of The Arts London, Marketing Director at Mulberry, Group Marketing Manager at Harvey Nichols, and Events and Promotions Manager at Harvey Nichols.

Shona Campbell earned a Bachelor of Arts (BA) degree in Fashion Promotion and Marketing from the University of Central Lancashire, where they studied from 1999 to 2001. Shona then pursued further education at the University of the Arts London, completing a Master of Arts (MA) degree in Design Studies from 2003 to 2005.