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Kathleen Cottrill currently serves as the Digital Communications Director for the International Association of Business Communicators in Waterloo and as a Senior Social Media and Online Engagement Specialist for the Ontario Teachers Insurance Plan. With extensive experience in digital marketing and social media management, Kathleen has held various positions, including Social Media Specialist at Stanley Black & Decker and Digital Content Coordinator at MTD Products. Notable achievements include developing content strategies aligned with brand identities, managing social media accounts, and analyzing campaign performance through KPIs. Kathleen's educational background includes a Graduate Certificate in Digital Innovation Skills and an Honours Bachelor of Arts in Journalism from Wilfrid Laurier University, as well as post-graduate studies in Integrated Marketing Communication.