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Laura Allured is a seasoned marketing professional with extensive experience in digital marketing, customer retention, audience development, and strategic planning. Currently serving as Digital Marketing Manager at Lighthouse since August 2023, Laura has previously held key positions, including Senior Email Marketing Manager at AZDS Interactive Group and Sr. Manager of Membership & Marketing at the Climbing Wall Association. Significant achievements include a 15% increase in member retention and a 40% growth in newsletter audience during tenure at the Climbing Wall Association. Laura has a strong background in brand strategy, content marketing, and campaign execution, supported by earlier roles at Quark Software Inc. and Allured Business Media. Laura holds a BS in French, Commercial Studies, and Informatics from the University of Illinois Urbana-Champaign.