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Dennis O'Malley is a seasoned executive with extensive experience in strategic advisory and leadership roles across various industries, particularly in the cannabis and technology sectors. Currently serving as Principal at Echtrai, O'Malley collaborates with Hannah O'Brien to offer strategic services and go-to-market strategies. Additional roles include Board Director positions at ServiceUp and MediaJel, as well as an Investor at Herbolea Biotech S.p.a. Previous leadership experience includes serving as Chief Operating Officer and Advisor at The Parent Company, and CEO at Caliva, where O'Malley guided the company through significant milestones, including California's adult-use legalization and a successful public offering. O'Malley co-founded ReadyPulse, Inc., leading it to become a prominent influencer marketing platform. O'Malley's educational background includes an MBA in Decision Analysis and a BS in Economics from Santa Clara University.