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Kjell-Olof Askencrantz is a seasoned marketing professional with extensive experience in trade marketing and brand development. Currently serving as Trade Marketing Manager and Marketing Director at Orrefors Kosta Boda AB since September 2017, Kjell-Olof has a strong background in managing communications plans, visual identity, web traffic growth, advertising, and store concept projects. Prior to this role, Kjell-Olof held the position of Marketing Manager at Fresh AB from June 2000 to September 2017, where responsibilities included website UI and packaging. Additional experiences include serving as Marketing Manager at Antennlaget AB, ownership and Managing Director at PocketCard i Sverige AB, and a military stint as Team Leader in the Air Force. Kjell-Olof holds a master course in Entrepreneurship from Mid Sweden University and completed a high school degree in Economics at Wargentinskolan.