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Rolf Rosell has had a long and varied career in the software industry. In 2002, they began their career at IBM Software as a Key Account Manager. In 2006, they moved to IBM Software Group as a Sales Manager for the Public/Pharma Sector in Sweden. In 2007, they moved back to IBM Sweden as a Sales Manager for Data Warehouse/Information Governance/Analytics Software. In 2012, they were promoted to Nordic Sales Manager for ECM/Information Governance/Analytics. In 2015, they left IBM to join Findwise AB as Business Development Director, where they lead the Findwise Insight initiative. In 2017, they joined Orion Governance as Global Sales Director, where they helped global companies make better decisions by rapidly locating their sensitive information assets. Also in 2017, they joined IBM as Nordic Business Unit Director for Watson Internet of Things.

Rolf Rosell received a Master's degree in Business/Managerial Economics from the University of Uppsala between 1993 and 1997.