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Emily Gustafson currently serves as the Marketing Intelligence & Analytics Manager at Original X Productions. Emily's extensive experience includes roles at Shaff Fundraising Group as both Director of Paid & Organic Media Strategy and Manager of Data & Analytics. Prior positions include Senior Business Analyst for the Cleveland Cavaliers, Senior Manager of Marketing Operations and Analytics for the Seattle Seahawks, and various roles at Cornell University, culminating as Associate Director for Marketing Analytics. Emily's career began with an internship at Cornell Cooperative Extension as a Web Content & Migration Intern. Emily holds a Bachelor of Arts from Cornell University and is currently pursuing a Master of Professional Studies in Information Science at the same institution.