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Daniela Haidar Chohfi began their career in 2012 as an Atendimento for Agência Talent at Publicis. Daniela then joined Unilever in the same year as a Senior Coordinator for Rexona - Brand Building Brazil, and later as a Global TRESemmé Coordinator. In 2016, they became a Cofounder of OrienteMe, a corporate wellbeing platform that provides the best professional for each person. At OrienteMe, their mission was to spread and promote holistic wellbeing through self-knowledge and habit improvement with the support of qualified professionals. Daniela connected hundreds of selected professionals to thousands of people in Brazil and abroad.

Daniela Haidar Chohfi earned a Bachelor of Business Administration - BBA from FAAP - Fundação Armando Alvares Penteado in 2013, after attending Chapel American School from 1994 to 2009.