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The Marketing and Communications Team at Orient Electric is responsible for crafting and executing strategies that elevate the brand's presence in the lifestyle electrical solutions market. This team focuses on performance marketing, consumer insights, and trade marketing, ensuring compelling communication across digital and traditional channels. By leveraging data-driven insights, they aim to enhance consumer experiences, promote differentiated products, and ultimately drive sales growth for OEL’s diverse offerings in fans, lighting, home appliances, and switchgears.