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Prashant Kashyap is an experienced professional in consumer insights and marketing, currently serving as General Manager and Head of Consumer Insights at Orient Bell since September 2018. Previously, Prashant operated as an Independent Consumer Insights Consultant and held roles at GSK Consumer Healthcare India and Godfrey Phillips India Ltd, contributing to research and strategic projects in various capacities. A core member of strategic initiatives, Prashant's expertise includes brand diagnostics, market potential estimation, and consumer segmentation. Earlier experience spans leadership positions at Millward Brown India, Technopak Advisors, GfK Mode, TNS AISA, and TNS Mode India. Prashant holds a PGDBM in Marketing & IT from BIMM and a Bachelor of Business Management from Devi Ahilya Vishwavidyalaya.