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Alexandra Fryer is an experienced Marketing & Commercial Project Manager currently with ORESA, where responsibilities include coordinating the Growth Index project, managing workflows, and overseeing marketing strategies. Prior experience includes significant roles at TOPSHOP TOPMAN as Senior E-Commerce Manager, where Alexandra led the expansion into 17 international markets and managed brand representation, and at Universal Music Group as E-Commerce Account Executive, managing online stores and inventory for music products. Alexandra's career also includes positions at Alexander McQueen and Matthew Williamson, alongside foundational experience as a Buyers Admin Assistant at Austin Reed Group. Educational qualifications encompass a BSc(Hons) in Physiology from the University of Leeds and a short course in Buying and Merchandising from the London College of Fashion.