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Kelly Goodrich is a supply chain and retail technology expert with over 15 years of experience working with clients in the retail industry. Kelly is currently the Vice President of Sales at Orderful, and prior to that, they were an Enterprise Account Executive and Supply Chain Consultant at IBM.

Goodrich has deep knowledge of evolving technologies like artificial intelligence (AI), blockchain, and robotic process automation (RPA), and they have helped clients package those solutions to best meet their needs. Kelly is passionate about working with business leaders to drive awareness of new cognitive technologies that will continue to transform the retail industry.

While the transition to digital processes is a new and disruptive one, Goodrich believes that only now are strategies becoming actions. Kelly believes that AI has the potential to revolutionize retail as we know it, beyond the automation, data, and technology.

Kelly Goodrich has a Bachelor of Arts in Marketing and Advertising from Winona State University. Kelly has certification from IBM in Enterprise Design Thinking Practitioner and IBM Watson Supply Chain Solutions - Order Management & Fulfillment Expert Sales Advisor 2019.

Their manager is Erik Kiser, Founder & CEO. They work with Wendy Baker - SVP, Marketing, Piers Macdonald - VP, Engineering, and Tom Abbott - VP, Product Management.