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Nicolas MARTINEZ holds the position of Global Chief Retail Officer and Global Chief Marketing Officer at ORCHESTRA since March 2023, overseeing retail and marketing strategies across over 20 countries including France, Greece, and Spain. Previously, Nicolas served in various roles at ELECTRO DEPOT from April 2008 to March 2023, including Global Chief Brand Officer, Global Chief Digital Officer, Chief Digital Officer, Chief Operating Officer for Spain, Area Manager, and Director. Earlier experience includes a role as Business Leader at Carrefour from 2004 to 2008. Nicolas holds a degree in Management from EDHEC Business School, completed in December 2020, and additional education from IUT Paul Sabatier.