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David East is an experienced professional in the automotive and industrial sectors, currently serving as the UK Divisional Director and Sales & Marketing Director at Orapi Applied since October 2022. Prior to this, David held the position of Managing Director at Peterson Europe, overseeing LED vehicle lighting OEM solutions, and served as Managing Director and Sales & Marketing Director at FP&S Truck & Trailer Parts, leading a national network of suppliers. Earlier roles include General Sales Manager for Federal Mogul in the UK & Ireland, General Manager at Unipart Automotive, and Sales Director at Maccess Ltd, demonstrating a strong track record in sales, marketing, and management across various organizations in the vehicle parts and accessories market.