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Ayesha Barker is an experienced professional in operations, marketing, and brand management with a diverse background in the hospitality and creative industries. Currently serving as the Head of Operations at BasedAF since March 2023, Ayesha oversees resource optimization, workplace safety, recruitment, and financial management. Previous roles include Production Manager, Content Specialist, and Brand Specialist in various organizations, where Ayesha focused on video production, project management, brand development, and creative direction. With a Bachelor's degree in Hospitality Management from Hotelschool The Hague and several certifications in digital marketing and social media, Ayesha possesses strong expertise in driving successful marketing strategies and managing collaborative projects.