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Gonzalo De La Serna is a seasoned professional in commercialization and strategic transformation with extensive experience in telecommunications and financial services. Currently serving as Commercialization Manager for SMEs and the self-employed segment at Orange España since October 2017, Gonzalo leads go-to-market strategies and distribution channel management. Previous roles include Manager of Strategy & Transformation at Orange España, where responsibilities encompassed B2C and B2B transformation, operations development, and data monetization initiatives. Prior to Orange, Gonzalo held senior positions at The Boston Consulting Group and BBVA, focusing on organizational design and business process transformation across various financial institutions. Gonzalo's academic background includes studies at Universidad Pontificia Comillas, complemented by a research position in advanced analytics.