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Daniel Rott has extensive experience in advertising and digital marketing, currently serving as Senior Vice President of Advertising at Orange142 since August 2012. Previous roles at Orange142 included VP of Digital Innovation and Director of Advertising Operations. At Angie's List from November 2010 to July 2012, Daniel managed website optimization strategies, focusing on A/B testing and statistical validation, and significantly increased PPC sales by 91% year-over-year. Earlier, as a Marketing Specialist at The College Network, Daniel oversaw online advertising and search marketing, optimizing lead flow for partner universities. Additional experience includes account sales management at Staffing Resources Inc and an internship in online marketing at InterContinental Hotels Group. Daniel Rott earned a B.S. degree with a double major in Marketing and Distribution/Management from Indiana University Kokomo.