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Rich Schindeldecker is a Senior User Experience Designer at Optum, with a robust background in creative leadership and digital design. Prior experience includes serving as Creative Director for both social media and digital initiatives at Sleep Number Corporation, as well as holding the position of Associate Creative Director at the same organization. Rich also contributed to Target Corporation as a Creative Manager in Interactive Marketing and as a Senior Interactive Art Director. Rich holds a Bachelor of Science degree in Graphic Design from Al Collins School of Design.