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Jen Wicihowski is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as Sr. Director of Marketing at Optum since February 2022, Jen previously held the position of Marketing Director at Employee Benefits Corporation from February 2017 to February 2022, where Jen led marketing and communication efforts, defined target audiences, and executed campaign strategies. Prior to that, Jen worked as a Marketing Strategist and Consultant at Get Found Madison (2016-2017), assisting local businesses in modern marketing strategies. As Director of Marketing & Communication at UW Credit Union (2015-2016), Jen represented the marketing division on the leadership team and managed content development. From 2003 to 2015, Jen served as Marketing and Communications Manager at Great Lakes Higher Education Corporation and Affiliates, focusing on communication strategies for diverse audiences. Jen holds a BS in English Language and Literature from the University of Wisconsin-Madison.