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Brian Masse is an experienced leader in product management and data services, currently serving as the V.P. of Data and Product Services at Optina since January 2023 and a freelance writer for TLSS since August 2022. Previously, Brian held significant roles at UKG (Ultimate Kronos Group) from June 2020 to October 2022, focusing on global customer data management, compliance, and privacy products, and at Ultimate Software where responsibilities included leading data management and transformation efforts. Brian also co-founded WorkJibe, aimed at enhancing HR strategies, and has a strong background in data analytics and transformation from earlier roles in various companies. Brian holds a Bachelor of Science in Communications and a Master of Science in Business Analytics from Arizona State University.