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Shani Lustig is a Customer Success Manager at Optimove since 2021, previously serving as a Product Growth Manager at IMGN Media and as a Marketing and PR Analyst at IRO PARIS. At IRO PARIS, Shani developed and implemented a sample sale business plan, managed inventory for over 20 stores, and collaborated on creative marketing strategies. Prior experience includes managing restaurant operations and marketing initiatives at Assaf Artisanal, focusing on cost optimization and increasing revenue through various marketing solutions. Shani also led mental health committees in the Israel Defense Forces, receiving an excellence reward for outstanding service. Shani holds a Bachelor's degree in Marketing and Advertising Communication from the Fashion Institute of Technology and a Matriculation Diploma from Yigal Alon High School for Sciences and Arts.