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Reut Rotem has a diverse work experience across different industries. They started their career in 2013 as an International Relations NCO in the IDF - Israel Defense Forces, where they served until 2015. In 2018, they joined EY as a Risk Consultant. In 2019, they transitioned to Optimove, where they initially worked as a Customer Success Manager until June 2021. Currently, they hold the position of Customer Success Team Lead at Optimove.

Reut Rotem completed the Argov Fellows Program in Leadership and Diplomacy at Reichman University (IDC Herzliya) from 2017 to 2018. Reut also obtained a Bachelor of Business Administration degree with a specialization in Finance from the same university from 2015 to 2018.