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Lyrie Harel is a Marketing Data Analyst at Optimove in the Professional Services Department since June 2021, specializing in data research through SQL and non-RDBMS sources, data manipulation and analysis, CRM strategy assessment, marketing plan evaluation, and the creation and implementation of machine learning models. Prior experience includes serving as an Executive Assistant to the Chief Scientist at Elbit Systems Ltd from September 2020 to May 2021, working in children entertainment at Club Med during July-August 2016, and being part of the Spokesperson's Unit in the Israel Defense Forces from April 2014 to April 2016. Lyrie Harel holds a degree in Industrial Engineering and Management with a focus on Information Systems from Ben-Gurion University of the Negev, completed in 2021.