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Dana Nielsen is a seasoned marketing professional with extensive experience in campaign management and digital marketing. Currently serving as a Senior Campaign Marketing Manager at Optimizely since May 2021, Dana has previously held the role of Senior Marketing Specialist at SME, where key achievements included managing over 100 digital marketing campaigns annually and significantly increasing attendance for the RAPID + TCT tradeshow. Earlier career roles include Territory Manager at The Princeton Review, where Dana executed successful marketing strategies for standardized test preparation courses, and Project Coordinator at King Media. Dana holds a Bachelor of Arts degree in Advertising from Michigan State University.