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Fernando De La Prida has over 30 years of experience in the technology industry. Fernando began their career in 1990 at SDI (later called "Siemens Redes Corporativas"), where they worked as a Business Unit Manager for Multimedia Solutions. In 1995, they moved to Tekelec as a Business Manager for network products. Fernando then joined Memorex Telex Nederland NV in 1996 as a Business Manager, where they managed the transformation of the company from a manufacturer subsidiary to a system integrator with high focus in services. In 1999, De La Prida joined EMC as Managing Director Spain, where they were responsible for driving EMC's strategy, go to market model, sales execution, customer satisfaction and revenue growth. Fernando was then promoted to Area Country Manager for Israel, Portugal and Greece, and later to Senior Technology Solutions Director - Europe South, Middle East & Africa. In 2017, they joined Dell EMC as Country Manager Enterprise, and Keiretsu Forum as a Technology Advisor. In 2018, they founded Vanyan Solutions, a boutique management consulting firm. In 2019, they were appointed as a Member of the Advisory Board of the General Management Area of EAE Business School. In 2020, they became COO of Zerintia Technologies, and in 2021, they were appointed as CEO of OPTIMITIVE Group.

Fernando De La Prida attended IE Business School from 2004 to 2005, where they earned an Executive MBA in Business Administration and Management, General. In 2003, they attended IMD and completed the Sustaining High Performance Program in Business Administration and Management, General. In 2017, they attended Stanford University Graduate School of Business and completed the Executive Program for Growing Companies.