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Tom Johnstone has a strong background in marketing and strategy. Tom is the Founder of Optimist Drinks, where they developed non-alcoholic spirits inspired by the diverse cultures of Los Angeles. Prior to this, they served as the Chief Marketing Officer at Ember Technologies and Chief Development Officer at 72andSunny, where they led business development and won pitches for major clients. Tom also worked as the Board Strategy Director at AMV BBDO and Head of Strategy at DLKW Lowe Limited. Tom began their career at AMV BBDO as an intern and worked their way up to becoming a Planner and Board Member, working on major accounts and notable campaigns such as MakePovertyHistory.

Tom Johnstone attended the University of Nottingham from 1999 to 2003, where they earned a Bachelor of Arts (hons) degree in Classics.