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Merethe Lie Mathisen has extensive experience in data management and consumer consulting, currently serving as Masterdata at Optimera since January 2013, responsible for master data on various product categories. Prior to this role, Merethe worked at Lantmännen Cerealia from September 2001 to September 2012, where responsibilities included consumer consulting for multiple brands, customer support, and sales coordination. Earlier experience includes serving as a department manager at Centra Kalbakken from May 2000 to August 2001. Merethe holds a Handelskandidat degree from Norges Varehandelsehøyskole and has completed secondary education at Nordstrand VGS.