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Kari Grothe Karlsen is an experienced marketing professional with a diverse background in brand management and marketing strategy. Currently serving as the Brand & Marketing Manager B2C at Optimera AS since April 2022, Kari leads the development of the Montér brand and ensures cohesive communication across marketing channels. Prior to this role, Kari held various positions at Coop Norge from June 2008 to March 2022, including Markedssjef Extra, where responsibilities included the execution of marketing activities and media optimization, as well as Brand Manager and Product Marketing Manager roles focused on campaign planning across channels. Earlier career experiences include positions at Felleskjøpet Agri, Falken AS, and Dekk Partner AS, showcasing a strong foundation in marketing communications and project management. Kari holds a Bachelor's degree in Marketing from Handelshøyskolen BI.