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Tom Woolley has over 15 years of experience in sales and business development for the water and renewable sectors. Previously working within IoT, metering, analytics, AI, and real-time optimization, he brings a wealth of relevant experience to Optimatics. A qualified engineer, his subsequent career has involved extensive periods living and working across the world. He has a well-established reputation within the industry as an innovative, collaborative solution-builder and is always keen to help utilities solve their business needs using novel solutions. At Optimatics, Tom is Vice President responsible for sales outside of North America, with a particular focus on developing Optimatics’ market within his home country of the UK.