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Umberto d'Oriano currently serves as the Chief Marketing Officer at Optima Italia S.p.A. since June 2022, overseeing product portfolios in energy, telecom, and value-added services, with notable achievements in product positioning, a robust advertising return, and the launch of new e-commerce initiatives. Concurrently, Umberto is a university professor specializing in digital writing and visual design at Università LUMSA since September 2018. Previous roles include Head of Brand & Digital Communication at MSD Italia, where Umberto executed brand repositioning and significantly enhanced digital engagement, and Head of Marketing & Communication for the VERY MOBILE brand at Wind Tre, leading its market launch and integrated marketing efforts. Umberto began the career as an account manager at Leo Burnett Advertising, managing projects for Procter & Gamble, and has a strong educational background in marketing and communication from institutions such as IED and Università degli Studi di Salerno.