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W. John Frerichs has extensive experience in graphic and web design, with a focus on branding and marketing materials. W. John served as a Creative Director at OpsCompass, where they developed the brand identity, built websites, and created video animations, marketing materials, and social media campaigns. W. John also designed the UI/UX for the OpsCompass Helm software platform and participated in event planning for the OpsCompass Lighthouse events. Prior to OpsCompass, Frerichs worked as a Lead Graphic/Web Designer at Layeredi and Layered Health, where they updated existing branding and websites, as well as created new branding and UI/UX for platforms. W. John also developed print projects, social media campaigns, and infographics for Layered Health. Earlier in their career, Frerichs served as a Lead Graphic Designer at Managed.com, where they designed and implemented brand standards across various brands and produced collateral and marketing materials.

W. John Frerichs completed their Bachelor's degree in Graphic Design and Fine Arts from the Creative Center, College of Art & Design. W. John attended the college from 2005 to 2008. In addition to their degree, Frerichs has obtained several certifications. These include a certification in Learning Cloud Computing: Cloud Governance from LinkedIn obtained in February 2019, a Social Media Certification from HubSpot obtained in November 2018, a Content Marketing Certification from HubSpot obtained in October 2018, an Inbound Certification from HubSpot obtained in October 2018, an Inbound Marketing Certification from HubSpot obtained in October 2018, a HubSpot Marketing Software Certification from HubSpot obtained in May 2019, and an Email Marketing Certification from HubSpot obtained in November 2017.