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Rachel Pedersen is a seasoned professional in programmatic media, currently serving as Director of Programmatic at dentsu since August 2021, after progressing through roles as Associate Director and Sr. Manager in the same field. Rachel has also held positions as Lead of Programmatic Media Investments and Lead of Programmatic Ad Operations at Best Buy, alongside serving as a Digital Marketing Specialist II at Lifetouch, where key omni-channel marketing campaigns were executed. Rachel's diverse experience includes working as a General Contractor at OpsCo, a Piano Teacher at Blue Tree Music Education, and various roles in sales and community relations with the Minnesota Vikings. Academic credentials include a Bachelor's degree in Studio Art from Gustavus Adolphus College and a Bachelor's degree in Public Relations from the University of Minnesota.