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Michele’s work is grounded in the creation of connections between brands and the people they serve. Through her passion, vision and leadership, she has earned a reputation as a brand leader and change agent. Michele most recently completed a brand turnaround for Zolo Media, a broadcast media group and helped launch news program, Central Oregon Daily. Past work included brand work for a hospitality group in the Bay Area, an NBA team and the American Red Cross. She has provided branding for several startup businesses as well as facilitating growth for brands ready to take their organization to the next level. Michele’s life mission is to inspire others to become their personal best. She is a public speaker and facilitates training in the area of business and personal branding and provides leadership development to organizations through her branding business, Luminous Brands.