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Terence McCarron is the founder and CEO of OpinionRoute LLC. Terence has over 20 years of experience in the market research industry, holding various leadership positions in sales and business development.

Terence started their career in market research as an account executive at Survey Sampling International. Terence then joined Element as the director of business development, where they were responsible for developing new business opportunities. In 2001, Terence left Element to start their own company, Research Data Design, Inc. Terence was responsible for outside sales of telephone data collection services to market research companies in the Northeast US. In 2003, Terence joined Greenfield Online as the SVP of North America Sales, where they were responsible for North America sales. In 2008, Terence joined All Global, Ltd as the EVP of Global Business Development, where they were responsible for global sales of multi-method healthcare data collection to the market research industry. In 2010, Terence joined Cint AB as the managing director of North America, where they were responsible for the North America business for this global panel exchange technology company. In 2013, Terence left Cint AB to start OpinionRoute LLC.

Some individuals on their team include Gavin Wills - VP, Engineering, Josh Butler - VP, Technical Solutions, and Gina Lanzafama - Executive Consultant, Chief of Staff.