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Rich Ratcliff is an experienced executive in the market research field, currently serving as Chief Trust Officer and Chief Product Officer at OpinionRoute since April 2019, where responsibilities include optimizing project performance through innovative products and services. Ratcliff's prior roles include Chief Information Officer and Executive Vice President at OpinionRoute, ensuring the integrity of market research data through advanced technology solutions. As an Advisory Board Member at Impart Associates, and previously as Senior Vice President of EIQ Research Solutions at EnsembleIQ, Ratcliff successfully merged Carbonview Research and Edgell Knowledge Networks. Previously, Ratcliff held the position of President at Carbonview Research, leading advertising research initiatives, and served in various roles at GfK, Kantar TNS, and The NPD Group, developing operational systems and enhancing research capabilities.